Brand Developer (Remote & Flexible)
Join our dynamic team as a Brand Developer, where your creative insight and strategic mindset will play a pivotal role in shaping compelling brand narratives. In this role, you'll collaborate across multidisciplinary teams to craft and execute innovative brand strategies that not only elevate market presence but also drive lasting impact. If you're ready to redefine how brands connect with audiences and fuel industry growth, we invite you to apply and become a catalyst for change.
Job Responsibilities
- Develop and implement comprehensive brand strategies that enhance market recognition and consumer loyalty while aligning with overarching business objectives.
- Conduct in-depth market research and analyse consumer insights to identify emerging trends and inform innovative branding initiatives.
- Create, maintain, and update brand guidelines, including tone of voice, visual identity, and messaging, to ensure consistency across all channels.
- Oversee the production of brand assets encompassing logos, packaging, and marketing collateral, ensuring they adhere to the established brand identity.
- Collaborate closely with internal teams (marketing, product, design) and external agencies to execute cohesive, multi-channel brand campaigns.
- Lead the planning and execution of digital marketing initiatives, utilising tools such as Google Analytics and social media platforms to monitor performance.
- Undertake regular brand audits and performance assessments using key performance indicators, refining strategies as necessary to maximise market impact.
- Integrate sustainability and ethical practices into the brand development process to reflect modern consumer values.
- Manage stakeholder relationships, including partnerships and vendor collaborations, to reinforce and expand the brand’s presence.
- Stay abreast of global brand trends, technological advancements, and innovative marketing approaches to continuously evolve the brand’s competitive edge.
Qualifications
- It is desirable that brand developer applicants have Proven experience (minimum three years) in a Brand Developer role, with a preference for candidates who have successfully managed remote or agency-based projects.
- Demonstrable experience in brand development, brand management, or a related marketing discipline, supported by a robust portfolio of successful projects.
- Proficiency in digital marketing platforms and tools, including Adobe Creative Suite, Google Analytics, and CRM systems.
- Excellent communication skills with the ability to craft compelling brand narratives and present strategic ideas clearly to both internal stakeholders and external partners.
- Strong analytical capabilities for interpreting market data and consumer insights, paired with a creative mindset to innovate brand strategies.
- Experience in managing cross-functional projects, including collaborative work with design, product, and marketing teams.
- Knowledge of sustainability and ethical branding practices, with a focus on integrating these principles into broader brand strategies.
- A keen eye for detail and a commitment to upholding brand consistency across diverse platforms and media.
- Adaptability to evolving market trends, innovative technologies, and shifting consumer expectations.
- Proven project management and organisational skills to successfully handle multiple projects simultaneously.
- Brand developers are also expected to demonstrate ability to negotiate and manage relationships with external vendors and creative agencies.
Education & Certifications
- Brand developer applicants are expected to have a Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is typically preferred.
- Postgraduate qualifications in Brand Management, Brand Strategy, or Luxury Brand Management are advantageous, particularly for senior roles.
- Professional certifications such as the LSBR Certificate in Brand Strategy and Management, Google Analytics Certification, or HubSpot Digital Marketing Certification are highly regarded.
- Specialist certification programmes focusing on brand innovation, digital marketing, or cultural aspects of branding can provide a competitive edge.
- Membership of professional bodies, such as the Chartered Institute of Marketing or the British Institute of Branding, is desirable for networking and professional development.
- Brand developers are expected to present a well-curated portfolio that demonstrates a history of effective brand development initiatives and strategic impact is essential.
- Continuous professional development through industry workshops, online courses, and conferences is highly recommended to keep skills current in a rapidly evolving market.
Additional Job Requirements
- As a brand developer, you must demonstrate excellent written and spoken English to ensure clear communication and professional deliverables.
- Brand Developer Applicants must be self‐employed or registered as a sole trader, capable of operating independently and managing their own tax and National Insurance responsibilities.
- Ability to provide fully compliant professional invoices for services rendered, including all statutory details such as business name, address, unique invoice number and due date.
- Willingness to enter into a written contract that clearly outlines the project scope, payment terms and intellectual property rights.
- Must adhere to all relevant UK regulations for self‐employed professionals, including conformity with IR35 where applicable.
- Location Remote
- Contract Type Project to Project
- Salary £550 - £2550
- Working Time Flexible
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